Amazon Personalize

• Fully managed ML-service to build apps with real-time personalized recommendations
• It is the same recommendation engine that is used on Amazon websites
• Example: personalized product recommendations/re-ranking, customized direct marketing
  • Example: User bought gardening tools, provide recommendations on the next one to buy
• Integrates into existing websites, applications, SMS, email marketing systems, etc
• Implement in days, not months (you don’t need to build, train, and deploy ML solutions)
• Use cases: retail stores, media and entertainment…
• It is primarily used through an API:
  • We feed in data (purchases, ratings, impressions, cart adds, etc.) via S3 or API integration
  • We provide an explicit schema for the data in Avro format
  • After this it can be used via JavaScript or SDK:
    • GetRecommendations
    • GetPersonalizedRanking
• Provides console and CLI access